◎俞智敏
Fight a hobbit for an aisle seat? Get life jacket instructions from a beautiful female elf? Only on a plane to Middle Earth - or in an Air New Zealand safety video.
跟哈比人爭奪走道旁座位？由美麗的女精靈解說救生衣使用方式？這種事只會發生在飛往中土的飛機上，或者在紐西蘭航空的飛安宣導影片裡。
The company’s latest in a series of variations on the usual dull pre-flight safety instructions has lifted a page from J.R.R. Tolkien’s classic "The Hobbit" in the run-up to the world premiere of the film later this month, a bid to attract visitors to the nation where much of the film was shot.
紐航曾數度讓這種通常枯燥乏味的起飛前安全說明影片面目一新，而最新的一段影片則取自作家托爾金名著「哈比人歷險記」中的段落，並且趕在本月底由這部小說所改編的電影全球首映前推出，企圖吸引遊客前往電影拍攝地點紐西蘭觀光。
"An Unexpected Briefing," a play on the movie’s title of "The Hobbit： An Unexpected Journey," features crew members explaining flight safety to passengers embarking on a pilgrimage to Middle Earth, Tolkien’s land of treasure, dragons and magic rings.
這段影片名為「意外的簡報」，不但片名仿效電影「哈比人：意外旅程」，片中的機組人員更向準備前往中土，也就是托爾金作品裡充滿寶藏、惡龍和魔戒之地朝聖的乘客解釋飛安說明。
Director Sir Peter Jackson, who received Academy Awards for the "Lord of the Rings" trilogy, makes a cameo appearance in the four-minute video, playing a passenger among the Orcs, pointy-eared elves and furry-footed hobbits that otherwise pack the seats.
曾因「魔戒」三部曲獲奧斯卡獎的導演傑克森也在這段四分鐘的影片中客串一角，坐在擠滿了半獸人、尖耳朵精靈和毛毛腳哈比人的機艙裡。
Die-hard Tolkien fans have flocked to the town of Matamata in the country’s North Island, which earlier this year began tours to the set of Hobbiton, the town from which the story’s hero, Bilbo Baggins, starts his journey.
托爾金的死忠書迷早已湧向紐國北島的馬塔馬塔市，當地於今年初開始推出哈比城場景的旅遊行程，哈比城則是故事主角巴金斯展開探險旅程的出發地。
Wellington, where Jackson and his Weta Workshop and studios are based, also has been cranking up the publicity machine before it rolls out the red carpet later this month.
傑克森及其威塔工作室所在地威靈頓同樣也在本月底電影正式上片前，全力發起宣傳活動。
新聞辭典
lift：動詞，指把別人的文章、音樂或想法拿來當成自己的，抄襲，如He’d lifted whole passages from a journal.（他從一份日記中抄襲了好幾個段落。）
pack：動詞，指擠滿、塞滿，如Fans packed the stadium to watch the final match.（球迷們為了觀賞這場決賽把球場擠得水洩不通。）
crank up：動詞片語，指開始進行某事，如They cranked up a massive publicity campaign.（他們開始進行一項大型宣傳活動。）
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